A New White Paper Examines Why Theatres Should Safeguard Against A Possible Downturn
Just after the 2007-09 Great Recession, theatres across the U.S. saw a significant dip in contributed revenue across all sources, including individual, foundation, government, and corporate contributions. In 2017, all but government support showed early signs of another downward trend. As America faces another possible economic decline, how will these cultural organizations survive while still on the road to recovery from the last recession?
A new report from SMU DataArts and Theatre Communications Group provides insights, analysis, and recommendations to help theatre advocates and leaders support these cultural organizations during vulnerable times.