Building a Spatial Model: A Sense of Place


Building a Spatial Model: Arts and Cultural Organizations and a Sense of Place

A spatial model is a mathematical representation of a geographic marketplace, what is frequently referred to as a trade area in retail terminology.  The basic idea is that most customer patronage is constrained by geographic distance; in other words, consumers prefer to limit travel distance when making purchases.  By extension, most arts patronage occurs on a local basis, which implies that competition for nonprofit arts and cultural patronage also occurs mostly within a limited radius.  At the same time, there should be some allowance for arts and cultural patronage and competition effects beyond the immediate trade area. 

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