Getting Real: Expectations for Corporate Cash Contributions to the Arts
By NCAR Director Zannie Voss and Rebecca Wood
How many discussions have occurred in arts organizations’ board rooms bemoaning a lack of corporate support? When we think about growth and sources of contributions, it is easy to imagine that a largely untapped panacea exists in the resources possessed by businesses. If they knew us, they would love us and they would want to support the remarkable impact we have on the community, right?