Index-Specific Drivers Program Revenue
What Drives Program Revenue?
What Drives Program Revenue?
What organizational characteristics affect this performance?
• Program revenue, which includes all revenue earned through the attraction of attendees and participants, increases with organizational age, square footage, budget size, the number of programmatic offerings, number of local premieres, the amount spent on marketing and on programming, the number of subscribers/members, total in-person attendance, targeting kids or young adults, and being awarded NEA or IMLS grants.
• When organizations receive higher levels of support from local or state government, present higher numbers of world premieres, or target African-Americans or Hispanics/Latinos, program revenue tends to be lower.
How do community arts and leisure characteristics affect performance?
• Program revenue tends to be higher for organizations in communities with higher levels of total arts dollar activity, more public broadcast dollar activity, and more leisure activities that act as complements to the art and cultural activity.
• The more organizations in the arts education and symphony orchestra sectors, the higher earned revenue for all organizations in each sector. By contrast, more sector competitors in the art museum, dance, music, opera, PAC, or theatre sectors drives down program revenue for organizations in each of these sectors.
How do socio-demographic characteristics of the community affect performance?
• Program revenue is higher for organizations in communities where total population is higher and the socio-economic level is higher.
• As the median age or percentage of the population either Asian-American or African-American increase, program revenue levels go down.
What impact does cultural policy have on performance?
• Government grant activity in the local market had no effect on program revenue.
What Drives Total In-person Attendance?
What Drives Total In-person Attendance?
What organizational characteristics affect this performance?
• In-person attendance increases with organizational age, square footage, budget size, the number of programmatic offerings, number of local premieres, the amount spent on marketing, the number of subscribers/members, the number of website page views, targeting kids or Asian-Americans, and being awarded NEA or IMLS grants.
• Attendance tends to be lower when organizations receive higher levels of support from local government or if they target African-Americans.
• Price had no effect on attendance.
How do community arts and leisure characteristics affect performance?
• In-person attendance tends to be higher for organizations in communities with more public broadcast dollar activity, and lower for organizations in communities with high total arts dollar activity and more artists and arts providers.
• The more organizations in the general performing arts sector, the higher the attendance for all organizations in that sector. By contrast, more within-sector competitors in arts education, art museums, opera, or theatre drives down attendance for organizations within these sectors.
How do socio-demographic characteristics of the community affect performance?
• Physical attendance is lower in communities where the total population is larger and the socio-economic level and median age are higher. It is also lower if the organization is in a market with a higher percentage of the population under 25, Asian-American, African-American or Hispanic/Latino.
What impact does cultural policy have on performance?
• Physical attendance is lower in communities with higher state and federal government grant activity in the local market.