Drivers of In-Person Attendance and Employee Levels
What Drives In-person Attendance?
Arts & Culture Organizations
- Organization age, size, sector
- Higher local funding
- More programmatic offerings
- Spend on programmatic offerings
- More square footage
- Targets kids, Asian Americans
- World premieres
- Targets young adults, African Americans, Hispanics/Latinos
- High lowest ticket price
- Higher state, federal funding
Community Arts and Leisure Characteristics
- Leisure complements
- Number of art museums
- Market Arts and Culture dollar activity
- Number of artists and arts providers
- Public radio and TV stations
- Number of arts education organizations
- Number of community, music organizations, opera companies
- Number of PACs, orchestras
Community Socio-demographic Characteristics
- High percentage children
- Total population
- Level of philanthropy
- High percentage of young adults
- High percentage African American, Hispanic/Latino
- Socioeconomic level
- Median age
Public Funding
- Amount and Number of Federal & State Arts Grants
What Drives In-person Attendance?
What organizational characteristics affect this performance?
• In-person attendance varies by sector and increases with organizational age, square footage, budget size, the number of programmatic offerings, the amount spent directly on programs (emphasizing the importance of findings related to the Investment in Program Index), targeting kids or Asian-Americans, and having higher levels of local funding.
• Attendance tends to be lower when organizations receive higher levels of support from state or federal agencies, when their lowest ticket prices is not terribly low (representing the importance of an accessible price point), if they produce proportionally more world premieres, or if they target young adults, African-Americans or Hispanics/Latino
How do community arts and leisure characteristics affect performance?
•Physical attendance is lower in communities with higher state and federal government grant activity in the local market.
What Drives Full-time Employees?
Arts & Culture Organizations
- Organization age, size, sector
- Has a parent organization
- Higher local, state and federal funding
- More programmatic offerings
- Higher fixed assets
- Targets kids, young adults
- Higher media ticket price
Community Arts and Leisure Characteristics
- Market Arts & Culture dollar activity
- Leisure complements
- Public radio & TV stations
- Number of arts education, community, music organizations
- Number of orchestras
- Number of artists and arts providers
- Number of other museums, theatre companies
Community Socio-demographic Characteristics
- Total population
- Median age
- High percentage of young adults
- High percentage of Hispanics/Latinos
- Level of philanthropy
- High percentage of Asian American
Public Funding
- Amount and Number of Federal & State Arts Grants
What Drives Full-Time Employees?
What organizational characteristics affect this performance?
• Organizations that target people under 25 years old or Hispanics/Latinos, and those awarded NEA or IMLS grants tend to have more full-time employees.
• The number of full-time employees tends to be lower for organizations that present higher levels of local and world premieres and for those who target Asian-Americans.
How do community arts and leisure characteristics affect performance?
• More artists and arts providers in a community drive down the number of full-time employees.
• The higher within-sector competition in every sector, the lower the number of full-time employees.