New joint research with The Art Newspaper

· More shows, fewer problems: New research reveals increasing the number of exhibitions pays off for museums

Museums that offer more shows attract more visitors than their peers. These institutions also spend less money on marketing and attract more visitors for every dollar they spend to create awareness about exhibitions. Museums that present more exhibitions are also more efficient fundraisers.

· Contemporary art dominates US museums, our visitor surveys confirm

Museums that organize more contemporary exhibitions attract more people per show than institutions with more diverse programming.